About Us


A Passion For Excellence

We share the belief that all organizations strive to be great, but in order to reach their full potential, the individuals inside that organization must believe in the same vision for the future, understand where their current capabilities hit vs. miss the mark, and strive to meet and exceed the expectations of skeptical internal, influencer and commercial audiences. To us, organizational alignment is the most important success factor in business today – and our experience in strategic planning, marketing and thought leadership can help your team get aligned and keep your eyes on the prize in good times and in bad.


John Patterson

Founder & CEO

John is a trusted advisor to a wide range of organizations. He has over 25 years of corporate experience with a proven track record of success in-house as well as inside agencies and consultancies helping rethink go-to-market strategies, executive positioning platforms and awards & recognition programs for global brands. His strengths lie in his bias for action in creating programs and campaigns that move the needle and align the organization’s heritage with its current state in order to pivot towards a more profitable future. John provides thought leadership that challenges conventional wisdom and encourages creativity in problem solving while leading high-performing teams to achieve their full potential. John has an AB in Government cum laude from Harvard.

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Study the science of art. Study the art of science. Develop your senses – especially learn how to see. Realize that everything connects to everything else.

Leonardo DaVinci