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What Working With Us Looks Like
We believe that the world today is changing at an accelerated pace with challenges that are becoming less and less predictable. As the mutual fund prospectus disclaimer mockingly still says, “past performance is not an indicator of future success.” One family generation’s successful business model might be a curse to the next generation. The non-profit that grew up and thrived in a different philanthropy market might not stay top-of-mind for long if it doesn’t accept disruption as the new normal. Marketing leaders in large organizations that don’t embrace the new digital and social media imperative will be left behind. The difference between the sinners and the saints in the new reputation economy isn’t as big of a delta as conventional wisdom believes.
There is no-size-fits-all approach to organizational change – and there never will be. We move some clients through iterative work phases designed to support faster strategic sense-making, experimentation, learning, and adaptation as they move through the change process. Other clients are only looking for a shock to the system, a disruptive or contrarian voice to challenge the status quo – maybe just a single project or presentation or panel discussion to frame the issue differently or raise the stakes for continuing internal inaction.
Content builds relationships. Relationships are built on trust. Trust drives revenue.