Last month, I shared my initial reflections on the demise of the once-proud Eastern Air Lines, whose last day of operation was 30 years ago as the first Gulf War (US-led coalition in response to Saddam Hussein’s invasion of Kuwait in August...
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As the first Gulf War was starting 30 years ago, Eastern Air Lines (EAL) took its final breath on January 17, 1991. Eastern’s death was a cautionary tale of the unintended consequences of the deregulation of the airline industry which began...
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We just passed the 10 year anniversary of the term Reputation Economy (which I collaborated on writing for Dr. Charles Fombrun for HBR during a hotly contested US political season…as Yogi Berra famously quipped, it feels like deja vu all...
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Looking out into the new decade ten summers ago in my role as a senior advisor at Reputation Institute, I identified five major trends that would shape the rules of corporate reputation, brand, identity and competitiveness for the 2010s in the...
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John Patterson of Patterson Strategic Advisors discusses how organizations of all sizes can build reputation capital through smarter marketing, better strategic planning and authentic thought leadership to cut through the clutter with customers...
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Turning Your Corporate Narrative Into A Reputation Risk Mitigation Toolbox. By John Patterson Written for Risk & Compliance Magazine In the reputation economy of the 2010s, leading organizations have realized that enhanced corporate...
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Reputable Capital By John Patterson & Anthony Johndrow Written for The Hub The world has changed since the 2008-09 financial crisis. A 2013 Reputation Institute/Forbes study found almost 60 percent of US consumer support for a company...
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Local Values, Global View Building reputation capital in a multi-stakeholder world—the Brazilian way By John Patterson and Ana Luísa Almeida Written for Communication World Brazil’s unique blend of government involvement in business and society’s...
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