John Patterson of Patterson Strategic Advisors discusses how organizations of all sizes can build reputation capital through smarter marketing, better strategic planning and authentic thought leadership to cut through the clutter with customers, employees, investors and influencers with hosts Al Cini and Joe Asumendi on RVN TV’s CEO Chat in October 2018. Interview begins at 04:35 and runs about 25 minutes.
Visit the Patterson Strategic Advisors YouTube channel at https://youtu.be/n8ePSDJ3mgY to view the entire interview.
John is a trusted advisor to a wide range of organizations. He has over 20 years of corporate experience with a proven track record of success in-house as well as inside agencies and consultancies helping rethink go-to-market strategies, executive positioning platforms and awards & recognition programs for global brands. His strengths lie in his bias for action in creating programs and campaigns that move the needle and align the organization’s heritage with its current state in order to pivot towards a more profitable future. John provides thought leadership that challenges conventional wisdom and encourages creativity in problem solving while leading high-performing teams to achieve their full potential. John has an AB in Government cum laude from Harvard.
Good stuff, as always, John. Would love to see more on this topic.
Interesting thoughts. Authenticity is the key for any company or brand to protect and enhance it’s reputation today. As communicators, we need to come up with the right stories to break through.
Very insightful John, in this age of data we look for data sources to vet out the noise. Hence, it becomes imperative to remain authentic.